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Stock code: BSARTISAN100


Clearance stock with warranty

For only $169.90, include the
Rocksure Performance Warranty
More information

Stock Availability

Auckland North Island South Island Warehouse

Include Rocksure Performance Warranty

For only $169.90, include the
Rocksure Performance Warranty
More information

Apply for Finance Now on $1,699.00

Quick weekly payments on $1,699.00

12 mths $38.33
24 mths $21.47
36 mths $15.98

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Product video



The ARTISAN 100 takes the boutique 100W design to a whole new level of flexibility. The Voice control is a timeline which chronicles the evolution of the genre from the earliest American designs through to British designs of the '60s and '70s. This is achieved by switching the preamplifier voicing and power amplifier damping simultaneously.

- 100W head
- 4 x EL34 output valves
- 4-way Voice switch charts the timeline of 100W designs
- Hi and Lo inputs perfect for channel blending
- Impedance selector

Power Amplifier - The Artisan 100 power amplifier uses four EL34 power pentode valves in Class AB bias. The EL34s used are graded in terms of quiescent operating point and transconductance giving excellent hum performance and dynamic feel. The Voice control is unique in the way it alters the power amplifier damping and gain in conjunction with the preamplifier tone response, giving an unparalleled degree of flexibility. In keeping with classic 100W designs the power supply rectification is based on silicon diodes, giving increased reliability at this higher power rating. This form of rectification yields a punchy and extremely dynamic response. With an amplifier that is built to last, reliability of the electronics circuitry is essential and therefore all the other power amplifier components are also over-specified for the best possible reliability.

Channel 1 - Hi/Lo inputs provide perfect matching either directly to the guitar (high sensitivity) or for connection to higher output effects pedals (low sensitivity). This channel reflects classic American 100W designs. A more subtle treble emphasis keeps the shimmering brightness without the crunchiness of Channel 2.

Channel 2 - Hi/Lo inputs provide perfect matching either directly to the guitar (high sensitivity) or for connection to higher output effects pedals (low sensitivity). This channel is based on a classic '60s British 100 Watt head. The preamplifier voicing has been carefully tuned to be bright, but not harsh. This is similar to amplifiers of this era with their Normal and Bright Channels blended.

Equalisation - The tone controls (Bass, Middle, Treble and Presence) are based on a classic American/British passive tone control network and are shared by both channels. The beauty of this type of network is its interactive operation which yields a very musical response.

Voice Control - The four way Voice control is unique in its operation. Rather than operating only as a preamplifier tone control shift, it also controls the power amplifier damping and gain. In this way it allows the amplifier to chart the evolution of 100W guitar amplifier design. The Voice control greatly increases the overall flexibility of the amplifier. Each of the Voice positions reflects the sonic signature of a different classic 100W design. In this way the Artisan 100 could be considered to be four highly refined amplifiers in one box.


Clearance Stock with/without Warranty

Terms and Conditions

We are clearing this stock at reduced prices.

-Below cost and end of line / deleted models;
-New but may have minor cosmetic damage or marking that does not affect the usability of the item; 
-Second Hand or Ex-Demo product;
-Boxed or ex-Shop Floor and may be missing accessories, original packaging, manuals etc.

While we attempt to identify any issue to the purchaser, this is not always possible. If you have questions regarding the condition of an item, please contact us, prior to ordering for additional information.

Stock Availability - Because a number of clearance items are one-offs (i.e. only one left in stock), the goods may have been sold already; occasionally it may be a stock anomaly and, therefore, not available.

We take all reasonable steps to ensure descriptions and stock quantities are correct. However, mistakes do happen. If an error occurs, we will advise you as soon as practicable and discuss if there is a reasonable alternative product or solution that may be appropriate. 

E & OE

Freighting - Goods can be freighted to your local store on your behalf.

Goods may incur a freight charge depending on :

-the type of goods (e.g. large or heavy)
-the time frame in which you require them

Please email us, or make a note on your order, if you have a particular request concerning freighting of your goods.

Condition -All goods will be tested and sent in working condition.

All products listed here are sold with no warranty (express or implied) unless noted. You agree to this as a condition of purchase.

The warranty status will be noted on your invoice.

No representation is made regarding the fitness of the product for your particular purpose, application or installation.

Finance is available to approved applicants, subject to our normal credit terms and conditions. Application may be made on this site (

Please note that there are no refunds or exchanges on sale items or clearance store stock.